. "Eric - the Content Publicity Plan was incredible and would have been worth twice the price, and even that would have been less than a monthly retainer to a PR firm.  Thanks!  - Law.com

Part link building and part public relations, the Content Promotion Plan picks up where generic link building fails. I research, identify, evaluate, and create for you a private and 100% custom target list of high trust online venues that can be contacted to generate awareness, links to, and publicity for your content/site.  The Content Promotion Plan is however, about more than just obtaining links from other web sites.

Publicity and links for your content don't just come from other web sites
While link building is important, most people fail to realize that if all you do is try and request links from a bunch of other web sites, you are missing the most important venues of all.  What are these venues?  Listed below are some examples.  I'll research and compile for you a reviewed list of target venues that represent quality link targets for your content, including...

High Trust Links - editorially earned links are trusted and pure gold, but only from very specific online places and respected editors.  Not all sites are of the calibre that they can acquire these links, but for those that are, my approach will result in obtaining them.  I know where they are, and I know how to get them for you.

Topically Relevant Links -  aka "Hub" sites within your niche, run by real people, not link farms and reciprocal link clubs.

Quality Links - from subject specific search engines that are a fit just for your site's content and features.  There are vertical search engines for hundreds of topics.  Over the years I've identified thousands across every imaginable topic.

Key Web Site Reviewers, like Yahoo Picks of the Week, FORBES Best of the Web. I have HUNDREDS of these "under the radar" contacts that will never appear in any public media directory. Links from these venues are high quality links that result in improved trust and traffic for your content.

Blogs, Social Linkers, Bookmarkers and Key Influencers. There are bloggers out there who will write about your site (and link to it)  This is much different than blog comment spam.  For example, One of my clients was a large family magazine publisher that launched a web site about Halloween costumes.  I found over 50 Blogs about Halloween.  When I contacted those Blog owners and alerted them to the new site, every one of them linked to it. Repeat: Every one of the Blogs linked to my client's Halloween site.  They are not links for engines and rankings, they are links seen by people in the exact place they'd be most interested in them.

Private Online Groups that are a topical match for your content and that regularly write about (and link to) other sites.  I regularly find hundreds of people that will gladly write about and link to quality web content in their discussion group.

Online venues and email based newsletters that announce and review Web sites like SCOUT Report and hundreds of others.

The approach I have just outlined will result in a far better awareness building, publicity and link building campaign than you will ever get by just listing yourself in some directories, or sending an automated shot-gun press-release via PRweb or Businesswire. My clients will confirm this. I've spent hour after hour, day after day over many years perfecting what I do, and I know my stuff.

For me, the process of awareness and link building for Web sites is not a task, but an art.

What does the Content Promotion Strategic Plan cost?
I'll send you a specific quote once I know about your site, but as a general rule the Content Publicity Plan Starts at $2,500 and increases depending on the scope, subject and your site's content and features.  As an example, I recently created a Content Promotion Strategic Plan for this site, and the fee was $2,500.

Next Steps - How to Request a Content Publicity Strategic Plan
Send me an email using the address

urgent-cpp@ericward.com

In your email and tell me a little about your site.  Also include a few competing site's URLs.  I'll reply back to confirm and we can then chat by phone.

Thanks again,

EricWard.com homepage