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You are here: Home / Linking Building Strategy Articles / Farewell LinkMoses, Hello Link Building Best Practices

Farewell LinkMoses, Hello Link Building Best Practices

November 4, 2012 by Eric Ward

Regular readers know I’ve been building links since the launch of TheTitanicJustSank.com, or close to it.  This wasn’t by design. I just had the bad/good luck to lose my advertising job at the right time; Early nineties.  I needed something new to do, I went to grad school, and the Internet fell into my lap.  The full story of the early years of ericward.com is yet to be written, but I hope to get to it this Summer.

The whole LinkMoses shtick was also an accident.  A few years ago someone at a conference made fun that I was still link building like it was a disease. So I made lemonade out of the joke and turned it into a few thousand new inbound links. Don’t mess with a link builder…

I’ve never intended to be an expert at anything, and the only reason I know so much about link building is that I had the sense or stupidity to stay focused on just that one skill as the web exploded around me.  I could have done a thousand different things, but I stayed the link building course.  I passed up a $1.5 million buyout offer from BCentral.  I ignored Overtures from Overture.  I didn’t move to San Francisco, Seattle, or New York like everyone thought I should. I stayed right here in my garage office.  I didn’t write a book when the publishing houses called.  Instead, I kept doing what I liked. Studied websites and links. Watched how content gets known, linked, found, by who, when, and where. I did a few industry shows back when just us geeks went. Back when real talent like Danny Sullivan was working his rear off at his kitchen table for just a couple hundred appreciative readers. Somehow my business strategy resulted in other authors writing about me in their books. Again, accidentally successful. I was and remain to this day euphoric doing what I do.   I hope to continue being a content publicist/link builder for many more years.

For several reasons, I’m a bit reflective right now.  I’m also worn down a bit due to criticism, some deserved and some not, from folks who have taken issue with my contributions to several link building expert articles.  They say I don’t give up any secrets.  I don’t provide excellent advice.  My answers to link value factors questions are too vague.

Fair enough.  This month I begin Link Building Best Practices with Eric Ward.

I’ll take questions from all comers and turn the best of them into posts where I provide my opinion on what the best practice should be for that particular topic. I don’t pretend for one moment to believe that my best practices should be your best practices. I’m just using this avenue as a way to provide very specific advice and opinion developed over the course of building links for 1,000+ new and old sites from 1994 til today. Here’s the link to the Link Building Best Practices RSS feed

Link well friends,

Eric Ward

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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