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You are here: Home / Linking Building Strategy Articles / Joe The Plumber and Link Building Best Practices

Joe The Plumber and Link Building Best Practices

October 16, 2008 by Eric Ward

Right now, tens of thousands of Americans are searching for Joe The Plumber. You can thank John McCain for this, though I’m not sure Joe will in the long run. SEL is live with a post about the search impact. See Joe The Plumber, The Presidential Debates & Search.

The sudden spike in searches for JTP (That’s my shorthand for ole Joe), can help illustrate the Search Flow Link Building model. Yesterday, nobody had heard of Joe. Today, everyone knows Joe. While this will bring out the worst in the SEM world, it can also bring out the best. So what’s the best? What’s a 100% white hat method of taking advantage of Joe’s good fortune?

The obvious beneficiaries are Joe himself, or this site http://joetheplumber.com (ironic isn’t it that the Joe mentioned during the debate is not the Joe who owns JoeThePlumber.com). But, other sites specifically devoted to plumbing, like this one Plumbing Supply.com have much to gain, if they know what to do and how, when, where, and why. And I don’t mean the thousands of soon-to-be-issued press releases that will have the “Joe The Plumber” phrase all over them in deep anchored glory. Not at all. And I don’t mean the thousands of blog posts, just like this one, that will use the phrase “Joe The Plumber” in their titles. That’s just pandering to the search flow, rather than utilizing it strategically.

One way a plumbing supply site could take advantage of the Joe frenzy is this. Set up a Google news alert for the phrase “Joe The Plumber”. Toggle to by sort by date.

As those alerts arrive, visit the sites found and look for a contribution opportunity. If the site is the New York times and the article allows for comments, you go in with this one or something more to your own opinion.

“ Listnening to the candidates say Joe The Plumber over and over in many ways demeaned Joe and for that matter the plumbing industry. I know I felt sorry for Joe after the 18th time McCain said it. Our industry is not a bunch of idiots. We know when we are begin used like a volleyball for someone elses purposes. Exactly like what I’m doing here. Regards, the staff at PlumbingToolsAreUs.com

Before you jump me about nofollow and linkjuice, I know this type of link is not going to help your rank. I’m not after rank. I’m after the traffic flow. Publicity driven organic link building.

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Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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