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Rules Of Linking Engagement As The Web Turns Twenty
Excerpt:
Link building is a strange profession. Link building is not something you can get lazy about. Yes, it’s true I know more about link building today than I did in 1994. But…in some ways I know less about it now than I did then. If linking campaigns from 1996 were a food they’d have been a Hostess Twinkie. Today a link building campaign is a seven course meal. There are so many different ways to seek, chase, inspire, engender and obtain links that it’s mind blowing. Yes, it’s harder now, but…it’s still easy if you remember this is all just…click to read the full article
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