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You are here: Home / Linking Building Strategy Articles / About Those Un-Linked URLs That Google Says Do Not Pass PageRank

About Those Un-Linked URLs That Google Says Do Not Pass PageRank

October 27, 2015 by Eric Ward

About Those Un-Linked URLs That Google Says Do Not Pass PageRank

In 2009 or 2010 at SMX East, I answered an audience question about unclickable URLs. I told the audience that I although I had no proof, I felt Google could easily spot URLs that were not clickable. This seemed pretty simple to do.

But do these unclickable URLs have any value?

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Having a URL on a high-value page is a great thing, regardless of clickability. And even though Google’s John Mueller has stated a text only URL cannot *PASS* signals, what’s more important to know is can that text URL *RECEIVE* signal value from the page that placed it there? I don’t have the answer, but here’s a classic example: I’ve been quoted before on other sites. Sometimes it’s in an article by a well-known news site, similar to this example below. See how my site URL complete with http://  is included along with my quote? Here’s a screen grab.

This is an example of an un-clickable mention

Notice that the URL of my site is not clickable, because back then (and perhaps still now), this news site had a policy of not linking out. Now put yourself in Google’s position. If a trusted news site is including unclickable URLs in an article, some pretty solid author vetting likely took place beforehand, and this news site also indicates credibility. Journalists don’t cite crap.

One last comment. When you are on a page with an un-clickable URL and mail it to someone, all email clients turn that text URL into a clickable link, Gmail included. Hmm. Just a little food for thought. I’ve never worried about whether I earned a link or text URL. The inclusion of a credible source sometimes outweighs clickability.


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Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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