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You are here: Home / Linking Building Strategy Articles / Who Controls Link Building Success (LinkMoses Resurrected 6)

Who Controls Link Building Success (LinkMoses Resurrected 6)

September 15, 2009 by Eric Ward

Who Controls Link Building SuccessIf you are a seeker of link building services, and are evaluating companies or persons to help with your link building strategies and tactics, it’s logical and reasonable to have some questions you want answers for.

One of the most telling questions of all is this one:

“How many links can you get for us and how much will it cost?”

If you asked me this question, the best answer is the most honest answer, and here it is.

For highest quality content seeking links, once you have identified the highest caliber and most credible targets, it is never me, the link builder who gets you the link, and it is never me, the link builder who controls anchor text or any other HTML based editorial choices. It is your content that dictates the ultimate result, not me or any other merit-based link builder.

Put another way, the higher the quality of the target site, the more likely it is the editor/owner is a “curator” of links, passionately picky about what does and does not get on their pages, links, text, anchors, and otherwise. Thus it is not the link builder who controls the success or failure of that process. Even fantastic content doesn’t assure links will be granted, or granted in the manner you, as the link builder, wish they were. To try and hold a link builder accountable for editorial decisions made on high merit sites they do not control is, frankly, silly.

Example? Sure.

Let’s say I want on this page. For this client. Pagerank 8 blah, blah, blah. It wasn’t me that got this link. It was the quality of the kbb.com site I was seeking a link for. All I did was match content of merit with link curator of merit.

Yes, I agree it’s easy to do this when the content is that strong. But again, this is the exact point of merit-based linking. And it’s why the engines give them such weight. And once again, notice, no anchor text. It isn’t needed, isn’t used, and to ask for it from this particular target site is like asking the Soup Nazi from Seinfeld for an extra roll with your Crab Bisque.

Just shut up and be happy a link is there at all.

At best, the link builders role with merit or citation based link building is to have the skills to identify the right targets and editorial contacts at those targets, make a brief and polite content introduction, and then leave.

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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