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Who Controls Link Building Success (LinkMoses Resurrected 6)

September 15, 2009 by Eric Ward

If you are a seeker of link building services, and are evaluating companies or persons to help with your link building strategies and tactics, it’s logical and reasonable to have some questions you want answers for. One of the most telling questions of all is this one: “How many links can you get for us […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text

LinkMoses Resurrected #3 – When Cheaters Win, aka Peewater for Links

July 30, 2009 by Eric Ward

(Editor’s note: See Peewater, as defined by Urban Dictionary) You’ll hear the following question/argument asked at just every online marketing conference, discussion/forum, and I’m asked it at least a few times a month. “Why should we play by the rules when it’s still possible to cheat and rank?” I understand your frustration, and I can’t […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, edu Links, Link Prospecting, Unnatural Links

Paid Links from .edu’s – Good, Bad or Ugly?

November 6, 2008 by Eric Ward

Paid Links from .edu’s – Good, Bad or Ugly? A reader recently asked… “What about paid links from the school newspapers. Can those hurt your rankings?” [Quick backgrounder – printed college newspapers sell advertising just like most newspapers do. The online version of those college newspapers also sell advertising, and since the online version of […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, edu Links, Unnatural Links

Hello Link Building Q&A

April 29, 2008 by Eric Ward

Regular readers know I’ve been building links since the launch of TheTitanicJustSank.com, or close to it. This wasn’t by design. I just had the bad/good luck to lose my advertising job at the right time; Early nineties. I needed something new to do, I went to grad school, and the Internet fell into my lap. […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, Directory Links, Unnatural Links

Anchor Text Best Practices

April 11, 2008 by Eric Ward

Anchor Text Best Practices I’ve contributed to several Link Value Factors type articles, including SEOmoz’s and Wiep’s, and was glad to be included by Rae Hoffman in her awesome Link Development Experts Group Interview. I always have a tough time providing the kinds of answers that would be useful without being so long as to […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text

What are the best practices for submitting to directories?

April 3, 2008 by Eric Ward

It will depend on whether you mean directories like Yahoo or directories like the hundreds listed around the web that nobody ever heard of and nobody ever uses? Seriously, when was the last time someone looking for a new bicycle started their search at link-a-pa-looza.biz? How about never? The best practices for directory link building […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, Directory Links

Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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