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The Ten Commandments of Link Building

June 2, 2017 by Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach, Unnatural Links

Understanding Google’s Latest Assault On Unnatural Links

February 22, 2017 by Eric Ward

Understanding Google’s Latest Assault On Unnatural Links By Eric Ward on August 13, 2013 (Updated 2/22/17, originally written for SearchEngineLand) Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Eric Ward’s Link Development Philosophy Explained in a 15 Second Video

October 5, 2016 by Eric Ward

Eric Ward’s link development philosophy explained in 15 seconds (thanks to the awesome http://slide.ly/ this took less than 10 minutes to make). A few additional thoughts I may be in the minority since I’m happy Penguin is now baked in to Google’s algorithm. Time will tell, based on the law of unintended consequences. Some people say the new Penguin-baked-in algo […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Link Building At The Speed Of Natural – Examples Of Natural Link Building

August 9, 2016 by Eric Ward

Link Building At The Speed Of Natural – Examples Of Natural Link Building (Author note: This post is an update to a column I wrote for Search Engine Land a couple years ago) “Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live)

October 26, 2015 by Eric Ward

Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live) Over 1,000 views thus far – this newly edited Live Video Linking Strategies Q/A was recorded on Friday, October 9th from 9 am – 11:00 ET. The share buttons were just added, so please use them! For 101 minutes I answered linking […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis, Link Outreach, Link Prospecting, Unnatural Links

Looking For Links In All The Wrong Places

February 27, 2014 by Eric Ward

by Eric Ward Updated November 2011 – original 2005 | More posts from Eric Ward In their frenzy to build links to curry favor with the engines, some link builders miss a far more important target: People. Most will tell you that links from Yahoo! and DMOZ are really important, and to a certain (minimal) […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting, Unnatural Links

Social Media Optimization Nots – 3 Rules

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Aggressively Seeking Links: How Much Is Too Much?

November 4, 2012 by Eric Ward

By Eric Ward August 27, 2007 The full text including hyperlinks for this Link Week column can be read at SearchEngineLand.com here When it comes to link building, how much is too much? How fast is too fast? Neither of these questions would have been asked in 1997 because there was no such thing as […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Artificial Linking and Search Rankings

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

What Makes A Site Linkworthy

November 4, 2012 by Eric Ward

Link Mensch – Articles On Link Building Strategies and Tactics   Link Popularity and Guestbook Links – Useful or a Bunch of Baloney? April 2003 by Eric Ward, aka The Link Mensch You have probably been to a site that had a section called a “Guestbook”.  Many sites ask you to “sign their guestbook”, and […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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