At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
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Understanding Google’s Latest Assault On Unnatural Links
Understanding Google’s Latest Assault On Unnatural Links By Eric Ward on August 13, 2013 (Updated 2/22/17, originally written for SearchEngineLand) Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us […]
Eric Ward’s Link Development Philosophy Explained in a 15 Second Video
Eric Ward’s link development philosophy explained in 15 seconds (thanks to the awesome http://slide.ly/ this took less than 10 minutes to make). A few additional thoughts I may be in the minority since I’m happy Penguin is now baked in to Google’s algorithm. Time will tell, based on the law of unintended consequences. Some people say the new Penguin-baked-in algo […]
Link Building At The Speed Of Natural – Examples Of Natural Link Building
Link Building At The Speed Of Natural – Examples Of Natural Link Building (Author note: This post is an update to a column I wrote for Search Engine Land a couple years ago) “Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The […]
Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live)
Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live) Over 1,000 views thus far – this newly edited Live Video Linking Strategies Q/A was recorded on Friday, October 9th from 9 am – 11:00 ET. The share buttons were just added, so please use them! For 101 minutes I answered linking […]
Looking For Links In All The Wrong Places
by Eric Ward Updated November 2011 – original 2005 | More posts from Eric Ward In their frenzy to build links to curry favor with the engines, some link builders miss a far more important target: People. Most will tell you that links from Yahoo! and DMOZ are really important, and to a certain (minimal) […]
Social Media Optimization Nots – 3 Rules
Have you ever done this? Slut!
Aggressively Seeking Links: How Much Is Too Much?
By Eric Ward August 27, 2007 The full text including hyperlinks for this Link Week column can be read at SearchEngineLand.com here When it comes to link building, how much is too much? How fast is too fast? Neither of these questions would have been asked in 1997 because there was no such thing as […]
Link Popularity and the Myth of the Guestbook Link – by Eric Ward
Have you ever done this? Slut!
Spotting Unnatural Linking Patterns – by Eric Ward
By Eric Ward August 27, 2007 The full text with hyperlinks for this Link Week column can be read at SearchEngineLand.com here Last week’s column Aggressively Seeking Links – How Much Is Too Much? sparked several comments and questions. In the past, I’ve hesitated to revisit previous columns, preferring to let them stand on their […]