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edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 by Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

Filed Under: Linking Building Strategy Articles Tagged With: Directory Links, edu Links, Link Prospecting

LinkMoses Private is Now Available

July 5, 2016 by Eric Ward

The Link Building Best Practices blog is now LinkMoses Private. Why?  Because I’ve been giving my content away for free since 1994. The true experts in the fields of link building, content linking strategies, and SEO are few and far between.  Many are providing their expertise privately, behind paywalls  I have launched LinkMoses Private at a […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live)

October 26, 2015 by Eric Ward

Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live) Over 1,000 views thus far – this newly edited Live Video Linking Strategies Q/A was recorded on Friday, October 9th from 9 am – 11:00 ET. The share buttons were just added, so please use them! For 101 minutes I answered linking […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis, Link Outreach, Link Prospecting, Unnatural Links

A Linking Campaign Primer

September 25, 2015 by Eric Ward

A Linking Campaign Primer Original: March 2001. Updated: 2005, 2007, 2009, 2015 Share on   The attitude surrounding link building has changed remarkably since Google rolled out the Penguin and Panda updates. Linkophobia is rampant. Google went so far as to clarify statements about link seeking, telling marketers that yes, it is OK to pursue links. […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach, Link Prospecting

Looking For Links In All The Wrong Places

February 27, 2014 by Eric Ward

by Eric Ward Updated November 2011 – original 2005 | More posts from Eric Ward In their frenzy to build links to curry favor with the engines, some link builders miss a far more important target: People. Most will tell you that links from Yahoo! and DMOZ are really important, and to a certain (minimal) […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting, Unnatural Links

The Yahoo Link That Can Make You A Star

November 4, 2012 by Eric Ward

January 17, 2005 by Eric Ward, aka The Link Mensch Your site is probably already listed in the Yahoo directory.  And Yahoo is probably one of your larger sources of traffic.  You’d probably rather eat bugs than lose your Yahoo link. But aside from the Yahoo directory, did you know there is another link that […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Where Is The Mother of All Links?

November 4, 2012 by Eric Ward

Where is the Mother of all Links..? By Eric Ward In the never-ending quest to obtain links for your content, do you ignore the most useful sites of all? My younger flashier peers in the link building trade like to call me Link Building Moses, because I’ve been around so long and am a huge […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Linkability – Why Do Some Sites Have It While Others Don’t?

February 8, 2012 by Eric Ward

by Eric Ward Originally published February 2002 Linking from one website to another and from one web page to another is the fundamental essence of why the Web was invented.  In a nutshell, researchers needed a way to link between similar documents, and before any dot com even existed, the Web was helping academics and […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Using Google to Identify High Quality Link Targets

February 1, 2012 by Eric Ward

By Eric Ward with Stephan Spencer January 2002 Building links to your site improves rankings in certain search engines. Not all of the search engines put as much weight on inbound links, but one that does is Google.  Google has become the 800 pound gorilla in the search engine wars, seemingly overnight. Did you know […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Link Building for Personalized Search (LinkMoses Resurrected 9)

December 10, 2009 by Eric Ward

In the wake of the recent news Danny Sullivan covered excellently at SearchEngineLand in Google Now Personalizes Everyone’s Search Results, some of you may be having a link building PANIC ATTACK. Don’t. For the most part, high merit content owners should have no fear, because personalized search doesn’t somehow turn your high-merit content into no-merit […]

Filed Under: Uncategorized Tagged With: Link Prospecting

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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