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Link Building’s Cult Of Reciprocity

November 4, 2012 by Eric Ward

By Eric Ward August 13, 2007 The full text including hyperlinks for this Link Week column can be read at SearchEngineLand.com here A big part of my professional life is spent teaching and training corporate clients how to become self sufficient at in-house link building and content publicity. Those readers here who have heard me […]

Filed Under: Uncategorized Tagged With: Link Outreach

Link Experts Tell All

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Uncategorized Tagged With: Interviews

How does Google collect and rank results?

November 4, 2012 by Eric Ward

http://www.google.com/newsletter/librarian/librarian_2005_12/article1.html At the above URL is a quick primer on how Google crawls and indexes the web, and then ranks search results, from quality engineer Matt Cutts. Although designed for librarians, it’s worth a read by anyone who wants a good general overview. Until next time, I remain, Eric Ward, The Link Mensch Back to […]

Filed Under: Uncategorized

naked hula hoop amazons

November 4, 2012 by Eric Ward

You should be ashamed of yourself What in the world are you doing searching for naked hula hoop amazons? Click your back button or this link here to go back to my fabulous article filled with link building wisdom. I won’t tell anyone you were here. –Eric Use this Category Navigation List to quickly move […]

Filed Under: Uncategorized

Social Link Manipulation

November 4, 2012 by Eric Ward

By Eric Ward  for SearchEngineLand’s LinkWeek June 11, 2007 The term “Social Media” is used ad nauseum to describe an ever growing collection of tools and services by which people share content, links, opinions, experience and perspectives with each other. Keeping up with the latest Social Media services and sites can make you dizzy. Wikipedia […]

Filed Under: Uncategorized Tagged With: Unnatural Links

Under the Radar: Tracking Online Media Coverage Is Hit Or Miss, But Mostly Miss

November 4, 2012 by Eric Ward

The Internet is filled with nooks, crannies, and pockets that make tracking online media coverage of your Web site or event a nightmare. Here’s why… Updated February 2002 by Eric Ward, aka The Link Mensch It’s one of the first questions you ask after the launch of your Web site or Web event: “Did we […]

Filed Under: Uncategorized Tagged With: Directory Links, Link Analysis, Link Outreach

Interview with my Alma Mater about my Link Building Career

April 13, 2010 by Eric Ward

Use this Category Navigation List to quickly move through my site Newsletter                              Private Strategy Session Services                                     Linking Articles              

Filed Under: Uncategorized Tagged With: Interviews

Link Diversity Defined and Explained (LinkMoses Resurrected 10)

December 31, 2009 by Eric Ward

Ahhh, Link Diversity… Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. I’ve embedded a video of his that beautifully explains link […]

Filed Under: Uncategorized Tagged With: edu Links, Link Diversity, Unnatural Links

Link Building for Personalized Search (LinkMoses Resurrected 9)

December 10, 2009 by Eric Ward

In the wake of the recent news Danny Sullivan covered excellently at SearchEngineLand in Google Now Personalizes Everyone’s Search Results, some of you may be having a link building PANIC ATTACK. Don’t. For the most part, high merit content owners should have no fear, because personalized search doesn’t somehow turn your high-merit content into no-merit […]

Filed Under: Uncategorized Tagged With: Link Prospecting

What The Three Stooges Can Teach Us About Links – The Curly Theory of Link Building

November 3, 2009 by Eric Ward

What The Three Stooges Can Teach Us About Links, aka The Curly Theory of Link Building I read today about how all three major search engines have removed the Geocities.com domain from their search indices. A site:geocities.com search on Google, Yahoo, or Bing shows that, as Matt McGhee illustrates here, geocities.com is “dead and buried”. […]

Filed Under: Uncategorized Tagged With: Link Prospecting

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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