At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
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Ahhh, Link Diversity… Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. I’ve embedded a video of his that beautifully explains link […]
Why Subject Specific Reciprocal Links Will Always Be Useful It’s hard to believe it has been over two years since I wrote Link Building’s Cult Of Reciprocity over at SearchEngineLand. Reciprocal links remain a polarizing topic. Most SEM’s who were anti-recip remain so, at least based on what I read on the blogs and columns. […]
The Case for Topically Irrelevant Backlinks by Eric Ward Sometime during the course of building links to your site, you’ll come across a site with a really high PageRank but which has absolutely nothing at all to do with your site. No point in pursuing a link then, right? Yes, no, and maybe. For example, […]
Now Is The Time For A Portal Link Audit by Eric Ward For a web marketer trying to maximize links at the major portals, it’s the best of times and the worst of times. Opportunities abound, but it’s so confusing you avoid it. Can you say with 100% certainty that you have maximized your links […]