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Linking Articles              

Link Building Case Study – Passively Obtained Natural Backlinks

February 14, 2017 by Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

Filed Under: Linking Building Strategy Articles Tagged With: Link Diversity

Link Diversity Defined and Explained (LinkMoses Resurrected 10)

December 31, 2009 by Eric Ward

Ahhh, Link Diversity… Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. I’ve embedded a video of his that beautifully explains link […]

Filed Under: Uncategorized Tagged With: edu Links, Link Diversity, Unnatural Links

Why Subject Specific Reciprocal Links Will Always Be Useful

August 31, 2009 by Eric Ward

Why Subject Specific Reciprocal Links Will Always Be Useful It’s hard to believe it has been over two years since I wrote Link Building’s Cult Of Reciprocity over at SearchEngineLand. Reciprocal links remain a polarizing topic. Most SEM’s who were anti-recip remain so, at least based on what I read on the blogs and columns. […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Diversity

The Case for Topically Irrelevant Backlinks

July 14, 2005 by Eric Ward

The Case for Topically Irrelevant Backlinks by Eric Ward Sometime during the course of building links to your site, you’ll come across a site with a really high PageRank but which has absolutely nothing at all to do with your site.  No point in pursuing a link then, right? Yes, no, and maybe. For example, […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Diversity

Now Is The Time For A Portal Link Audit

November 4, 2001 by Eric Ward

Now Is The Time For A Portal Link Audit by Eric Ward For a web marketer trying to maximize links at the major portals, it’s the best of times and the worst of times.  Opportunities abound, but it’s so confusing you avoid it. Can you say with 100% certainty that you have maximized your links […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis, Link Diversity

Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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