(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]
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.edu Link Strategies, Fallacies and Common Sense
.edu Link Strategies, Fallacies and Common Sense Updated August 11, 2015. Originally written September 12, 2006 One of the ongoing link building hot topics is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of links from within the .edu domain varies significantly. […]
Link Diversity Defined and Explained (LinkMoses Resurrected 10)
Ahhh, Link Diversity… Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. I’ve embedded a video of his that beautifully explains link […]
Picking The Right Shovel (LinkMoses Resurrected 4)
For backdrop, read Stephan Spencer’sLink Economics 101: A Prerequisite For Advanced SEO.When you focus and practice a specific skill set long enough, one of the unexpected benefits is you become an unintended expert in spotting those with no skills at all. In fact, at this point my bullshit meter is a finely tuned instrument. More […]
LinkMoses Resurrected #3 – When Cheaters Win, aka Peewater for Links
(Editor’s note: See Peewater, as defined by Urban Dictionary) You’ll hear the following question/argument asked at just every online marketing conference, discussion/forum, and I’m asked it at least a few times a month. “Why should we play by the rules when it’s still possible to cheat and rank?” I understand your frustration, and I can’t […]
Revenge of the Librarians – Don’t Hate me for Being Right
. Revenge of the Linking Librarians Today I saw the below announcement. I-Schools Announce Reference Extract Web Search Project Whether it succeeds or fails (I’m optimistic but realistic, the odds are slim), I suggest you have a look at the RefEx site, because it will help you understand what I have been preaching about links […]
Paid Links from .edu’s – Good, Bad or Ugly?
Paid Links from .edu’s – Good, Bad or Ugly? A reader recently asked… “What about paid links from the school newspapers. Can those hurt your rankings?” [Quick backgrounder – printed college newspapers sell advertising just like most newspapers do. The online version of those college newspapers also sell advertising, and since the online version of […]