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edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 by Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

Filed Under: Linking Building Strategy Articles Tagged With: Directory Links, edu Links, Link Prospecting

.edu Link Strategies, Fallacies and Common Sense

August 4, 2015 by Eric Ward

.edu Link Strategies, Fallacies and Common Sense Updated August 11, 2015. Originally written September 12, 2006 One of the ongoing link building hot topics is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of links from within the .edu domain varies significantly. […]

Filed Under: Linking Building Strategy Articles Tagged With: edu Links

Link Diversity Defined and Explained (LinkMoses Resurrected 10)

December 31, 2009 by Eric Ward

Ahhh, Link Diversity… Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. I’ve embedded a video of his that beautifully explains link […]

Filed Under: Uncategorized Tagged With: edu Links, Link Diversity, Unnatural Links

Picking The Right Shovel (LinkMoses Resurrected 4)

August 6, 2009 by Eric Ward

For backdrop, read Stephan Spencer’sLink Economics 101: A Prerequisite For Advanced SEO.When you focus and practice a specific skill set long enough, one of the unexpected benefits is you become an unintended expert in spotting those with no skills at all. In fact, at this point my bullshit meter is a finely tuned instrument. More […]

Filed Under: Uncategorized Tagged With: edu Links

LinkMoses Resurrected #3 – When Cheaters Win, aka Peewater for Links

July 30, 2009 by Eric Ward

(Editor’s note: See Peewater, as defined by Urban Dictionary) You’ll hear the following question/argument asked at just every online marketing conference, discussion/forum, and I’m asked it at least a few times a month. “Why should we play by the rules when it’s still possible to cheat and rank?” I understand your frustration, and I can’t […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, edu Links, Link Prospecting, Unnatural Links

Revenge of the Librarians – Don’t Hate me for Being Right

November 13, 2008 by Eric Ward

. Revenge of the Linking Librarians Today I saw the below announcement. I-Schools Announce Reference Extract Web Search Project Whether it succeeds or fails (I’m optimistic but realistic, the odds are slim), I suggest you have a look at the RefEx site, because it will help you understand what I have been preaching about links […]

Filed Under: Uncategorized Tagged With: edu Links, Link Prospecting

Paid Links from .edu’s – Good, Bad or Ugly?

November 6, 2008 by Eric Ward

Paid Links from .edu’s – Good, Bad or Ugly? A reader recently asked… “What about paid links from the school newspapers. Can those hurt your rankings?” [Quick backgrounder – printed college newspapers sell advertising just like most newspapers do. The online version of those college newspapers also sell advertising, and since the online version of […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, edu Links, Unnatural Links

Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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