Below are several interviews conducted this week by Businessweek’s Rob Hof with key execs and engineers from Google. Rob spoke with Google CEO Eric Schmidt, Udi Manber, Google’s vice president of engineering in charge of search, Amit Singhal of the core ranking team, Scott Huffman who runs the change impact evaluation team, and Matt Cutts, head […]
Picking The Right Shovel (LinkMoses Resurrected 4)
For backdrop, read Stephan Spencer’sLink Economics 101: A Prerequisite For Advanced SEO.When you focus and practice a specific skill set long enough, one of the unexpected benefits is you become an unintended expert in spotting those with no skills at all. In fact, at this point my bullshit meter is a finely tuned instrument. More […]
LinkMoses Resurrected – Thirty Link Building Rants and Commandments
By now most who know me know the LinkMoses backstory. I retired LinkMoses 15 months ago. LinkMoses had a fabulous run, earned over 100,000 links, (smoke that linkbait) and the post LinkMoses Linking Commandments – Part I remains one of my site’s top five most visited pages. So why bring LinkMoses back for thirty posts? […]
Riding The Twitter Link Waves
Riding The Twitter Link Waves Author’s note: since this column is old, the search links within it will most likely not produce the same results they did when this was originally written. However, I’m leaving the links intact, as this helps illustrate the fleeting nature of social shares, and the importance and permanence of web […]
Up Close Look at Eric Ward’s Link Building Desktop
I was reading Matt Cutts post the other day titled My 8.7M Pixel Display, and it hit me. There is no site devoted to showing the various desktop rigs for those of us who earn our livings in the SE/SEO-SEM/Link Building/Online Publicity field (seorigs.com is available, btw). I’ve found a couple other people like Matt […]
Best Practices for Feeling Sorry for Yourself
Over at Outspoken there was a firestorm over Lisa Barone’s post It’s Not the Recession, You Just Suck Some loved it; some didn’t, some seemed offended. I read it with detached bemusement, which is professionally my favorite emotional state. Being an elder statesman has its perks, and detached bemusement is one of them. Another perk of […]
Opinion on Why Link Building Must Go In-House
My Link Week column for this week at SearchEngineLand is live now here. Titled Why Link Building Must Go In-House, my feelings about this subject have been known, but never written in a way that I was happy with. Please have a look. Use this Category Navigation List to quickly move through my site Newsletter […]
Helping Clients See The Bigger Linking Picture
Good read written by Mike Moran over at SearchEngineGuide titled How do I get links to my Website? The site in question was an e-commerce site. Skis and snowboards. Sites that are primarily e-commerce oriented present special linking challenges. Several times each month I get questions like Mike did. E-commerce sites want links. How do […]
Where Trust Lives – An Example
Sometimes when I’m giving a link building presentation, I’ll show the audience a site like this: Directory of open access journals, and tell them it’s an example of where trust lives. People look confused. Eyes glaze over. So what do I really mean? And what value would a site like this have from a link […]
Revenge of the Librarians – Don’t Hate me for Being Right
. Revenge of the Linking Librarians Today I saw the below announcement. I-Schools Announce Reference Extract Web Search Project Whether it succeeds or fails (I’m optimistic but realistic, the odds are slim), I suggest you have a look at the RefEx site, because it will help you understand what I have been preaching about links […]