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Reply to Link Building Best Practices Question: How do I determine good link targets?

September 5, 2008 by Eric Ward

Asked by Steve… “What signs do you look for to determine what a good link is?” First my generic answer then I’ll be more specific. Generic answer: A good link target will be different for every site you are seeking links for. Specific answer: For example, let’s say the site you are seeking links for […]

Filed Under: Uncategorized Tagged With: Link Prospecting

Link Optimization and Linking Mistakes To Avoid: Long URLs

September 8, 2004 by Eric Ward

(In this section of my site I rotate through my older articles. For my most current content, subscribe to LinkMoses Private.) Linking to other web sites has been part of the natural order of things on the web ever since the web began.  Even so, it wasn’t until about two years ago, when the search engines […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Automated Link Generators – Not Worth The Trouble

December 7, 2001 by Eric Ward

Automated Link Generators – Not Worth The Trouble By Eric Ward There are automated software programs that some web marketers use to try and generate links to their sites.  Most work the same way. You do a search at a search engine for a certain term, and the software program will visit each site in […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach, Link Prospecting, Unnatural Links

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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