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Spotting Unnatural Linking Patterns – by Eric Ward
By Eric Ward August 27, 2007 The full text with hyperlinks for this Link Week column can be read at SearchEngineLand.com here Last week’s column Aggressively Seeking Links – How Much Is Too Much? sparked several comments and questions. In the past, I’ve hesitated to revisit previous columns, preferring to let them stand on their […]
Social Link Manipulation
By Eric Ward for SearchEngineLand’s LinkWeek June 11, 2007 The term “Social Media” is used ad nauseum to describe an ever growing collection of tools and services by which people share content, links, opinions, experience and perspectives with each other. Keeping up with the latest Social Media services and sites can make you dizzy. Wikipedia […]
Social Link Spam and Cigarette Butts
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Link Penalty Anxiety?
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Are You A Link Whore?
Are You A Link Whore? By Eric Ward Updated November 2010 (Originally written May 2006) Today I received the below email. I have not made any changes to it other than the X’s to spare its author from public embarrassment In years past, I’ve received RFPs from agencies (who ought to know better) who wanted to […]
Link Diversity Defined and Explained (LinkMoses Resurrected 10)
Ahhh, Link Diversity… Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. I’ve embedded a video of his that beautifully explains link […]
LinkMoses Resurrected #3 – When Cheaters Win, aka Peewater for Links
(Editor’s note: See Peewater, as defined by Urban Dictionary) You’ll hear the following question/argument asked at just every online marketing conference, discussion/forum, and I’m asked it at least a few times a month. “Why should we play by the rules when it’s still possible to cheat and rank?” I understand your frustration, and I can’t […]
Social Media Links – Spam 2.0
I read a great post this morning at InventorSpot titled As the Algo Turns- 7 Predictions for Search Engine Marketing in 2009 Prediction #6 was this. Social Media will become a major brand and link-building device. While I agree, I also felt compelled to leave the below comment. But…those of us who are in the […]
Paid Links from .edu’s – Good, Bad or Ugly?
Paid Links from .edu’s – Good, Bad or Ugly? A reader recently asked… “What about paid links from the school newspapers. Can those hurt your rankings?” [Quick backgrounder – printed college newspapers sell advertising just like most newspapers do. The online version of those college newspapers also sell advertising, and since the online version of […]