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Linking Articles              

Link Popularity and the Myth of the Guestbook Link – by Eric Ward

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Spotting Unnatural Linking Patterns – by Eric Ward

November 4, 2012 by Eric Ward

By Eric Ward August 27, 2007 The full text with hyperlinks for this Link Week column can  be read at SearchEngineLand.com here Last week’s column Aggressively Seeking Links – How Much Is Too Much? sparked several comments and questions. In the past, I’ve hesitated to revisit previous columns, preferring to let them stand on their […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Social Link Manipulation

November 4, 2012 by Eric Ward

By Eric Ward  for SearchEngineLand’s LinkWeek June 11, 2007 The term “Social Media” is used ad nauseum to describe an ever growing collection of tools and services by which people share content, links, opinions, experience and perspectives with each other. Keeping up with the latest Social Media services and sites can make you dizzy. Wikipedia […]

Filed Under: Uncategorized Tagged With: Unnatural Links

Social Link Spam and Cigarette Butts

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Link Penalty Anxiety?

October 24, 2011 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Are You A Link Whore?

November 7, 2010 by Eric Ward

Are You A Link Whore? By Eric Ward Updated November 2010 (Originally written May 2006) Today  I received the below email.  I have not made any changes to it other than the X’s to spare its author from public embarrassment In years past, I’ve received RFPs from agencies (who ought to know better) who wanted to […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Link Diversity Defined and Explained (LinkMoses Resurrected 10)

December 31, 2009 by Eric Ward

Ahhh, Link Diversity… Linkmoses loves it when a seemingly technical and complex concept can be broken down and simplified, and Rand Fishkin at SEOmoz is one of the best at doing this. Give him a whiteboard and I do believe he could solve global warming. I’ve embedded a video of his that beautifully explains link […]

Filed Under: Uncategorized Tagged With: edu Links, Link Diversity, Unnatural Links

LinkMoses Resurrected #3 – When Cheaters Win, aka Peewater for Links

July 30, 2009 by Eric Ward

(Editor’s note: See Peewater, as defined by Urban Dictionary) You’ll hear the following question/argument asked at just every online marketing conference, discussion/forum, and I’m asked it at least a few times a month. “Why should we play by the rules when it’s still possible to cheat and rank?” I understand your frustration, and I can’t […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, edu Links, Link Prospecting, Unnatural Links

Social Media Links – Spam 2.0

January 16, 2009 by Eric Ward

I read a great post this morning at InventorSpot titled As the Algo Turns- 7 Predictions for Search Engine Marketing in 2009 Prediction #6 was this. Social Media will become a major brand and link-building device. While I agree, I also felt compelled to leave the below comment. But…those of us who are in the […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Paid Links from .edu’s – Good, Bad or Ugly?

November 6, 2008 by Eric Ward

Paid Links from .edu’s – Good, Bad or Ugly? A reader recently asked… “What about paid links from the school newspapers. Can those hurt your rankings?” [Quick backgrounder – printed college newspapers sell advertising just like most newspapers do. The online version of those college newspapers also sell advertising, and since the online version of […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, edu Links, Unnatural Links

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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