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You are here: Home / Uncategorized / Answer to: After The Basics – Now What?

Answer to: After The Basics – Now What?

September 26, 2008 by Eric Ward

TravelingNinja asked…

I’ve taken a new site from 1 backlinks to 350 in five months of hard work. I’ve done the basics: submitted to niche and free mainstream directories, posted in forums, exchanged some links, and requested some links. What can I do next?

Link building for a new site with no links is my perfect scenario. You don’t have to worry about previous mistakes or link spam, and you have a clean slate on which to work. But, as TN notes, after the basics what do you do? Two word answer: vertical publicity.

What’s the subject of the site? You mentioned you submitted to niche directories, but depending on the niches these are just as notorious for junk and swaps as the wannabeeyahoos. I suggest you compile a list of the top sites that appear in a both the regular and blog search results for your most important phrases. Look for common citations A site that is showing up in both results, even on page two or three, is doing something right. On the blog results, bookmark every site that has mentioned the site that is also ranking well in regular search. Also compile a list of every niche content site and blog that is not a competitor. This is the start of a publicty and public relation driven link building campaign. You aren’t after niche directories here. You are seeking editorial mentions or blogroll inclusions from the key influencers in your niche.

This is just a scratch at the surface, but a good scratch.

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Filed Under: Uncategorized Tagged With: Directory Links, Link Prospecting

Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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