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Linking Legalities – What You Need to Know

July 14, 2002 by Eric Ward

(In this section of my site I rotate through my older articles for your reading pleasure. For my most current content, subscribe to LinkMoses Private.) Over the past month, there have been several high profile cases where owners of one website have sued or threatened to sue owners of another website for linking to them. I […]

Now Is The Time For A Portal Link Audit

November 4, 2001 by Eric Ward

Now Is The Time For A Portal Link Audit by Eric Ward For a web marketer trying to maximize links at the major portals, it’s the best of times and the worst of times. Opportunities abound, but it’s so confusing you avoid it. Can you say with 100% certainty that you have maximized your links […]

Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]