by Eric Ward, Link Mensch Right now, as you read this, you probably have some orphaned URLs you don’t know about, collecting dust in the forgotten pile at the bottom of the search engine indexes. It happens to the best of us. Even me, the self proclaimed Link Mensch, was humbled recently to discover several […]
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Potpourri of Linking Facts and Fiction
by Eric Ward, aka The Link Mensch Here’s a collection of linking related tid bits you should be aware of. Paying for a link at Overture.com (formerly GoTo.com) that is not in the top five in the search results is, in most cases, a waste. Results of six and lower are not made available to […]
Under the Radar: Tracking Online Media Coverage Is Hit Or Miss, But Mostly Miss
The Internet is filled with nooks, crannies, and pockets that make tracking online media coverage of your Web site or event a nightmare. Here’s why… Updated February 2002 by Eric Ward, aka The Link Mensch It’s one of the first questions you ask after the launch of your Web site or Web event: “Did we […]
Under the Radar: Tracking Online Media Coverage Is Hit Or Miss,But Mostly Miss
The Internet is filled with nooks, crannies, and pockets that make tracking online media coverage of your Web site or event a nightmare. Here’s why… Updated February 2002 by Eric Ward, aka The Link Mensch It’s one of the first questions you ask after the launch of your Website or Web event: “Did we get […]
Build A Free Link Clipping Alert Service (Parts I & 2)
September/October, 2002 by Eric Ward, aka The Link Mensch My next two columns will focus on how you can build your own free web link clipping service, which you can use to track anything from mentions of your site in print, to spotting new links to your site (35,000+ links to my URLwire site. Hey, […]
Portrait Of The Perfect Link Builder
By Eric Ward Originally written for SearchEngineLand’s LinkWeek June 18, 2007 If you had the chance to hire a full-time employee to engage in content publicity and link building, what type of person would you look for? What sorts of skills would you want? What personal traits would you value? As companies realize that content […]
60 Percent Link Seeking Success Rates and an Embarrassment of Dead Link Riches
At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
Helping Clients See The Bigger Linking Picture
Good read written by Mike Moran over at SearchEngineGuide titled How do I get links to my Website? The site in question was an e-commerce site. Skis and snowboards. Sites that are primarily e-commerce oriented present special linking challenges. Several times each month I get questions like Mike did. E-commerce sites want links. How do […]
Joe The Plumber and Link Building Best Practices
Right now, tens of thousands of Americans are searching for Joe The Plumber. You can thank John McCain for this, though I’m not sure Joe will in the long run. SEL is live with a post about the search impact. See Joe The Plumber, The Presidential Debates & Search. The sudden spike in searches for […]
LinkMoses Link Building Tip of the Week – Links by Association
Have you ever done this? Slut!