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You are here: Home / Archives for Linking Building Strategy Articles

Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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Linking Articles              

Automated Link Generators – Not Worth The Trouble

December 7, 2001 by Eric Ward

Automated Link Generators – Not Worth The Trouble By Eric Ward There are automated software programs that some web marketers use to try and generate links to their sites.  Most work the same way. You do a search at a search engine for a certain term, and the software program will visit each site in […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach, Link Prospecting, Unnatural Links

Now Is The Time For A Portal Link Audit

November 4, 2001 by Eric Ward

Now Is The Time For A Portal Link Audit by Eric Ward For a web marketer trying to maximize links at the major portals, it’s the best of times and the worst of times.  Opportunities abound, but it’s so confusing you avoid it. Can you say with 100% certainty that you have maximized your links […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis, Link Diversity

Ten Questions to Ask Before Hiring A Company to Promote Your Web Site

November 12, 1996 by Eric Ward

Author’s note…I wrote the below article in November, 1996. The Internet Archive still has a copy of the original you can see here. I leave this article on my site for a few reasons. One is that it’s interesting to see how it holds up over time. Some aspects of it are dated, such as search engine […]

Filed Under: Linking Building Strategy Articles

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

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Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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