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You are here: Home / Archives for Linking Building Strategy Articles

Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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Linking Articles              

Hello Link Building Q&A

April 29, 2008 by Eric Ward

Regular readers know I’ve been building links since the launch of TheTitanicJustSank.com, or close to it. This wasn’t by design. I just had the bad/good luck to lose my advertising job at the right time; Early nineties. I needed something new to do, I went to grad school, and the Internet fell into my lap. […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, Directory Links, Unnatural Links

Anchor Text Best Practices

April 11, 2008 by Eric Ward

Anchor Text Best Practices I’ve contributed to several Link Value Factors type articles, including SEOmoz’s and Wiep’s, and was glad to be included by Rae Hoffman in her awesome Link Development Experts Group Interview. I always have a tough time providing the kinds of answers that would be useful without being so long as to […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text

Yahoo Directory Paid Link Best Practices?

April 4, 2008 by Eric Ward

If your site is listed in the Yahoo directory, and you didn’t pay for it or you got in back before they charged the review fee, then IMO you leave it alone. Make no changes and enjoy the free ride. I have two Yahoo directory links for two of my sites, both grandfathered because they […]

Filed Under: Linking Building Strategy Articles Tagged With: Directory Links, Unnatural Links

What are the best practices for submitting to directories?

April 3, 2008 by Eric Ward

It will depend on whether you mean directories like Yahoo or directories like the hundreds listed around the web that nobody ever heard of and nobody ever uses? Seriously, when was the last time someone looking for a new bicycle started their search at link-a-pa-looza.biz? How about never? The best practices for directory link building […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, Directory Links

Link Building Best Practice Labels, Tags, and Categories

April 2, 2008 by Eric Ward

Link Building and content publicity take place in many ways and in many venues. For example, it’s in vogue right now to talk about “link bait“, and link bait itself has evolved to the point where some people have strong feelings about best practices just for link bait. Link bait best practices will be different […]

Filed Under: Linking Building Strategy Articles

LinkMoses Link Building Tip of the Week – Links by Association

April 2, 2007 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

The Case for Topically Irrelevant Backlinks

July 14, 2005 by Eric Ward

The Case for Topically Irrelevant Backlinks by Eric Ward Sometime during the course of building links to your site, you’ll come across a site with a really high PageRank but which has absolutely nothing at all to do with your site.  No point in pursuing a link then, right? Yes, no, and maybe. For example, […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Diversity

Link Optimization and Linking Mistakes To Avoid: Long URLs

September 8, 2004 by Eric Ward

(In this section of my site I rotate through my older articles. For my most current content, subscribe to LinkMoses Private.) Linking to other web sites has been part of the natural order of things on the web ever since the web began.  Even so, it wasn’t until about two years ago, when the search engines […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Over 125 Legitimate Link Building Strategies

June 1, 2004 by Eric Ward

Over 125 Legitimate Link Building Strategies Note – this page was writen in 2004, so there will be some outdated strategies. What’s interesting is just how many of the 125 strategies mentioned below are still viable today. Doing things right never goes out of style. For my most recent columns, videos, and views about link […]

Filed Under: Linking Building Strategy Articles

Linking Legalities – What You Need to Know

July 14, 2002 by Eric Ward

(In this section of my site I rotate through my older articles for your reading pleasure. For my most current content, subscribe to LinkMoses Private.) Over the past month, there have been several high profile cases where owners of one website have sued or threatened to sue owners of another website for linking to them.  I […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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