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You are here: Home / Archives for Linking Building Strategy Articles

Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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Linking Articles              

Linkability – Why Do Some Sites Have It While Others Don’t?

February 8, 2012 by Eric Ward

by Eric Ward Originally published February 2002 Linking from one website to another and from one web page to another is the fundamental essence of why the Web was invented.  In a nutshell, researchers needed a way to link between similar documents, and before any dot com even existed, the Web was helping academics and […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Using Google to Identify High Quality Link Targets

February 1, 2012 by Eric Ward

By Eric Ward with Stephan Spencer January 2002 Building links to your site improves rankings in certain search engines. Not all of the search engines put as much weight on inbound links, but one that does is Google.  Google has become the 800 pound gorilla in the search engine wars, seemingly overnight. Did you know […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

Link Bait Kool-Aid?

December 7, 2011 by Eric Ward

Link Bait. Man-o-man do I hate that term. As if your site’s users are nothing but a school of carp swimming about waiting to be hooked. Dangle a tasty little piece of content, any content, and BAM, got another click…

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach

60 Percent Link Seeking Success Rates and an Embarrassment of Dead Link Riches

October 27, 2011 by Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis, Link Outreach

Link Penalty Anxiety?

October 24, 2011 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Are You A Link Whore?

November 7, 2010 by Eric Ward

Are You A Link Whore? By Eric Ward Updated November 2010 (Originally written May 2006) Today  I received the below email.  I have not made any changes to it other than the X’s to spare its author from public embarrassment In years past, I’ve received RFPs from agencies (who ought to know better) who wanted to […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

BuzzStream Continues Improvements for Link Management

December 3, 2009 by Eric Ward

Many of you have already heard about BuzzStream, a wickedly cool tool for managing the processes of link building and buzz monitoring. I’m one of their advisers and have been thrilled with how they continue to improve it. To that end, this week BuzzStream announced a series of improvements and features that I wanted to […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach

Who Controls Link Building Success (LinkMoses Resurrected 6)

September 15, 2009 by Eric Ward

If you are a seeker of link building services, and are evaluating companies or persons to help with your link building strategies and tactics, it’s logical and reasonable to have some questions you want answers for. One of the most telling questions of all is this one: “How many links can you get for us […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text

Why Subject Specific Reciprocal Links Will Always Be Useful

August 31, 2009 by Eric Ward

Why Subject Specific Reciprocal Links Will Always Be Useful It’s hard to believe it has been over two years since I wrote Link Building’s Cult Of Reciprocity over at SearchEngineLand. Reciprocal links remain a polarizing topic. Most SEM’s who were anti-recip remain so, at least based on what I read on the blogs and columns. […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Diversity

LinkMoses Resurrected #3 – When Cheaters Win, aka Peewater for Links

July 30, 2009 by Eric Ward

(Editor’s note: See Peewater, as defined by Urban Dictionary) You’ll hear the following question/argument asked at just every online marketing conference, discussion/forum, and I’m asked it at least a few times a month. “Why should we play by the rules when it’s still possible to cheat and rank?” I understand your frustration, and I can’t […]

Filed Under: Linking Building Strategy Articles Tagged With: Anchor Text, edu Links, Link Prospecting, Unnatural Links

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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