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You are here: Home / Archives for Linking Building Strategy Articles

Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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Linking Articles              

Build A Free Link Clipping Alert Service (Parts I & 2)

November 4, 2012 by Eric Ward

September/October, 2002 by Eric Ward, aka The Link Mensch My next two columns will focus on how you can build your own free web link clipping service, which you can use to track anything from mentions of your site in print, to spotting new links to your site (35,000+ links to my URLwire site. Hey, […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

Linking Mistakes To Avoid (Part 2): Removing Orphaned URLs

November 4, 2012 by Eric Ward

by Eric Ward, Link Mensch Weekly Article – October 10, 2001 Right now, as you read this, you probably have some orphaned URLs you don’t know about, collecting dust in the forgotten pile at the bottom of the search engine indexes. It happens to the best of us. Even me, the self proclaimed Link Mensch, […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

Aggressively Seeking Links: How Much Is Too Much?

November 4, 2012 by Eric Ward

By Eric Ward August 27, 2007 The full text including hyperlinks for this Link Week column can be read at SearchEngineLand.com here When it comes to link building, how much is too much? How fast is too fast? Neither of these questions would have been asked in 1997 because there was no such thing as […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Artificial Linking and Search Rankings

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Blog Tag and Five Things You Don’’t Know About Eric Ward aka Link Moses

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles

The DMOZ Ship Has Sailed

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Directory Links

Farewell LinkMoses, Hello Link Building Best Practices

November 4, 2012 by Eric Ward

Regular readers know I’ve been building links since the launch of TheTitanicJustSank.com, or close to it.  This wasn’t by design. I just had the bad/good luck to lose my advertising job at the right time; Early nineties.  I needed something new to do, I went to grad school, and the Internet fell into my lap.  […]

Filed Under: Linking Building Strategy Articles

Five Deadly Sins Guaranteed To Kill Your Link Requests

November 4, 2012 by Eric Ward

By Eric Ward July 30, 2007 The full text including hyperlinks for this Link Week column  can be read at SearchEngineLand.com here Here in the Link Week column, we mostly discuss intermediate to advanced linking related subjects, but I’m compelled to cover a very basic topic this week. Link requests. The link builders are out […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach

What Makes A Site Linkworthy

November 4, 2012 by Eric Ward

Link Mensch – Articles On Link Building Strategies and Tactics   Link Popularity and Guestbook Links – Useful or a Bunch of Baloney? April 2003 by Eric Ward, aka The Link Mensch You have probably been to a site that had a section called a “Guestbook”.  Many sites ask you to “sign their guestbook”, and […]

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Portrait Of The Perfect Link Builder

August 22, 2012 by Eric Ward

By Eric Ward Originally written for SearchEngineLand’s LinkWeek June 18, 2007 If you had the chance to hire a full-time employee to engage in content publicity and link building, what type of person would you look for? What sorts of skills would you want? What personal traits would you value? As companies realize that content […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis, Link Outreach

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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