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You are here: Home / Archives for Linking Building Strategy Articles

Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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Linking Articles              

Looking For Links In All The Wrong Places

February 27, 2014 by Eric Ward

by Eric Ward Updated November 2011 – original 2005 | More posts from Eric Ward In their frenzy to build links to curry favor with the engines, some link builders miss a far more important target: People. Most will tell you that links from Yahoo! and DMOZ are really important, and to a certain (minimal) […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting, Unnatural Links

Wherefore Art Thou Hummingbird?

November 8, 2013 by Eric Ward

posted by Eric Ward on November 8, 2013, at 10.09 am EST The two queries below are identical. The first query is what is yahoo’s current stock price?  (live result http://goo.gl/2dU4fJ) As you can see, Google answered it for me directly, stating the sources as Google Finance – Yahoo Finance – MSN Money The second […]

Filed Under: Linking Building Strategy Articles

Google’s New Custom Search Engine Service and Links

May 16, 2013 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

Link Building Software – What To Look for and What to Avoid

March 14, 2013 by Eric Ward

August 27, 2010 Over the years I have probably tested and used over 100 different programs that in one way or another assisted with some aspect of the link building process. Many are long gone. Some are wonderful and incredibly powerful, others overpriced and should be taken off the market. I’ve had phone conversations with […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis, Link Outreach

Link Analysis Beyond Search Rank – by Eric Ward

November 4, 2012 by Eric Ward

For SearchEngineLand’s LinkWeek July 9, 2007 I’m an extreme believer in linking analysis and competitive linking intelligence. I have tools that analyze millions of links every week. I have scripts that compare, contrast, group, separate, divide and categorize links to a degree that would make your eyes cross. As I type this one of my […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

Link Popularity and the Myth of the Guestbook Link – by Eric Ward

November 4, 2012 by Eric Ward

Have you ever done this? Slut!

Filed Under: Linking Building Strategy Articles Tagged With: Unnatural Links

Linking Mistakes To Avoid (Part 2): Removing Orphaned URLs

November 4, 2012 by Eric Ward

by Eric Ward, Link Mensch Right now, as you read this, you probably have some orphaned URLs you don’t know about, collecting dust in the forgotten pile at the bottom of the search engine indexes. It happens to the best of us. Even me, the self proclaimed Link Mensch, was humbled recently to discover several […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Analysis

Potpourri of Linking Facts and Fiction

November 4, 2012 by Eric Ward

by Eric Ward, aka The Link Mensch Here’s a collection of linking related tid bits you should be aware of. Paying for a link at Overture.com (formerly GoTo.com) that is not in the top five in the search results is, in most cases, a waste. Results of six and lower are not made available to […]

Filed Under: Linking Building Strategy Articles Tagged With: Directory Links, Link Analysis

A Technique For Selecting Sites For Link Requests

November 4, 2012 by Eric Ward

Updated February 2004 by Eric Ward You know you should have more links pointing to your site, but you’re not sure what the best approach is to pursue them.  One of my favorite approaches is to use the search results for terms that are important for my site. I do a search at Google for […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Outreach

Where Is The Mother of All Links?

November 4, 2012 by Eric Ward

Where is the Mother of all Links..? By Eric Ward In the never-ending quest to obtain links for your content, do you ignore the most useful sites of all? My younger flashier peers in the link building trade like to call me Link Building Moses, because I’ve been around so long and am a huge […]

Filed Under: Linking Building Strategy Articles Tagged With: Link Prospecting

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Dear Readers,

As many of you know, Eric Ward passed away suddenly on October 16, 2017. Eric is now in the presence of the Lord, and his work here is finished.

It has been a great blessing to see the public response to his amazing work in this industry over the years.

Eric was a pioneer in the link building industry and it is our plan to keep this site live to honor him and in memory of his many contributions to the industry which gave him so much.

In this spirit, here is a link to the 2016 - 2017 LinkMoses Newsletter archives.

With grateful hearts,

– The Ward Family

Can’t Find the Content You’re Looking for?

Latest Blog Posts

SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

June 29, 2017 By Eric Ward

A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

The Ten Commandments of Link Building

June 2, 2017 By Eric Ward

At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?

edu Inbound Link Myths Still Confuse Marketers

May 23, 2017 By Eric Ward

(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

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