Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time Matt Cutts, Google. For SearchEngineLand’s LinkWeek July 2, 2007 It’s summer. Hot, humid, sticky and itchy. The perfect time to rant. Especially if you are a link […]
Linking Building Strategy Columns by Eric Ward
In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.
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A Technique For Selecting Sites For Link Requests
Updated February 2004 by Eric Ward You know you should have more links pointing to your site, but you’re not sure what the best approach is to pursue them. One of my favorite approaches is to use the search results for terms that are important for my site. I do a search at Google for […]
Social Media Optimization Nots – 3 Rules
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Social Link Spam and Cigarette Butts
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Taking The Plunge in the Pay-Per-Click Link Pool
by Eric Ward, Link Mensch Weekly Article 56/7 – July, 2001 If you haven’t yet dipped your toes in the pool of pay per click (PPC) search engines, you might be missing out on some really excellent targeted traffic for your site. In fact, I find that pay per click search engines like GoTo.com or […]
Yahoo Daily Wire Says Goodbye – LinkMoses says Thank You
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Spotting Unnatural Linking Patterns – by Eric Ward
By Eric Ward August 27, 2007 The full text with hyperlinks for this Link Week column can be read at SearchEngineLand.com here Last week’s column Aggressively Seeking Links – How Much Is Too Much? sparked several comments and questions. In the past, I’ve hesitated to revisit previous columns, preferring to let them stand on their […]
Linking Mistakes To Avoid (Part 2): Removing Orphaned URLs
by Eric Ward, Link Mensch Right now, as you read this, you probably have some orphaned URLs you don’t know about, collecting dust in the forgotten pile at the bottom of the search engine indexes. It happens to the best of us. Even me, the self proclaimed Link Mensch, was humbled recently to discover several […]
Under the Radar: Tracking Online Media Coverage Is Hit Or Miss,But Mostly Miss
The Internet is filled with nooks, crannies, and pockets that make tracking online media coverage of your Web site or event a nightmare. Here’s why… Updated February 2002 by Eric Ward, aka The Link Mensch It’s one of the first questions you ask after the launch of your Website or Web event: “Did we get […]
Artificial Linking and Search Rankings
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