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Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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Once Upon A Time On The Web…Ramblings from LinkMoses

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This is the first piece of new public link building strategies content I’ve published on my own site in many years. I figure I better give the bots (and people) some fresh food, before they think I died. Today I’ll probably be knee-deep in research/outreach within the social media world. Pinterest, Twitter, Facebook, Linkedin. The founders […]

.edu Link Strategies, Fallacies and Common Sense

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.edu Link Strategies, Fallacies and Common Sense Updated August 11, 2015. Originally written September 12, 2006 One of the ongoing link building hot topics is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of links from within the .edu domain varies significantly. […]

Chapter 17: Eric Ward: Link Marketing Consultant

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Back to Book Preview page The below chapter is from the book: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus 1st Edition by Michael Miller Chapter 17: Eric Ward: Link Marketing Consultant “No matter how much you spent on it, a web site is invisible until somebody links to it.” –Eric Ward One […]

How do search engines rank search results, and what can be done to improve a site’s rankings?

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By Eric Ward for Ad Age Magazine, ~ 1998 Could there be a topic with more contention? More misinformation? More hype? Probably not. Here’s the skinny. The 7 or 8 largest search engines most people use daily (AltaVista, Excite, HotBot, Infoseek, Webcrawler, Lycos, OpenText, Northern Light) each use their own collection of algorithms for ranking […]

How To Manage In-Bound Link Campaigns

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Thinking of linking? The times they are a-changin… Over the past year or so the climate regarding link swapping or granting in-bound links to sites has changed remarkably. While it is definately still possible to get high-quality in-bound links to your site at no cost, it is becoming harder, and the very task of managing […]

Link Building Fundamentals, Part One

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Link Building Fundamentals – I by Eric Ward – Content Linking Strategist since 1994 President – EricWard.com Publisher – LinkMoses Private (Below is a presentation I ‘ve made hundreds of times over the years at conferences and on webinars. It has not been updated since 2011, but remains helpful. I hope to update it soon) Use […]