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Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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What Makes a Web Site Link-Worthy?

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What Makes a Web Site Link-Worthy? Updated 2/2016, 12/2015, 11/2015, 4/2014, 7/0209 – Original July 2002   The fundamental principle of the web is to allow any document to link to and to be linked from any other document. This is how Tim Berners-Lee intended it when he first proposed the hypertext protocol in March […]

Local Linking Strategies That Are Overlooked – LinkMoses Video Tutorial

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Now public, a ten minute LinkMoses Private Mini Video Tutorial (10 min) “Overlooked Local Linking Strategies“ Watch it now below, or at https://youtu.be/Pc5YokgitTQ Use this Category Navigation List to quickly move through my site Newsletter                              Private Strategy Session Services                                     Linking Articles              

Eric Ward’s Certifications

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I’m Certified by Me. Certification? Seriously? When I began in this industry in 1994 there was not a single certifying body. There was me and my 14.4 modem at my kitchen table. And that worked out just fine for my first big client, Amazon.com. Jeff Bezos hired me to help him promote the debut of […]

Why Manual Link Building Will Never Be Obsolete

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Why Manual Link Building Will Never Be Obsolete I recently read an article on FORBES.com by Jayson DeMers titled “SEO Practices That Will Become Obsolete By The End Of 2016“. The author is someone I read and respect, but he made the claim that in 2016 manual link building will become obsolete. Wrong, nope, not even close. Manual link building will […]

Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live)

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Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live) Over 1,000 views thus far – this newly edited Live Video Linking Strategies Q/A was recorded on Friday, October 9th from 9 am – 11:00 ET. The share buttons were just added, so please use them! For 101 minutes I answered linking […]

The Link Building Expert Roundup Search Engine

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Link Building Expert Roundups Search Engine (there are currently 31 33 unique roundup posts indexed) [Note: Make sure to check out my link building videos while you’re here. They are full of great information I’m sure you will find helpful!] This specialized search engine only indexes expert roundup posts about link building. If you know of a link […]

A Linking Campaign Primer

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A Linking Campaign Primer Original: March 2001. Updated: 2005, 2007, 2009, 2015 Share on   The attitude surrounding link building has changed remarkably since Google rolled out the Penguin and Panda updates. Linkophobia is rampant. Google went so far as to clarify statements about link seeking, telling marketers that yes, it is OK to pursue links. […]