Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.

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LinkMoses Resurrected #2 – What If Everything You Know About Link Building Is Wrong?

July 28, 2009 by Eric Ward

So let it begin. Over at Search Engine Land today I wrote Betting On The Link Building Boondoggle Bonanza. I mentioned a couple very specific link building strategies in that column, press releases and directory submissions. What’s being sold is, to be kind, bad and worse. As for directories, some of this you surely already […]

Admitting You Have a Social Network Linking Addiction

June 26, 2009 by Eric Ward

The below article from Stepcase Lifehack really resonated with me from a link building/publicity perspective. Managing Your Social Network Addiction In my earlier years, I often felt the need to sign up and create accounts every time a new social network or related venue/tool appeared. It’s easy to get caught up in it all. Then, […]

How Twitter Can Impact Link Building

March 31, 2009 by Eric Ward

By Eric Ward Live now over at SearchEngineLand is this week’s Link Week column: Twitter: Incredibly Valuable Or Utterly Useless As A Link Building Tool? Before you start your attack, yes, I know people are saying Twitter has already jumped the shark and become nothing more than a popularity contest. In some instances I agree […]

Best Practices for Flickr Link Building

March 24, 2009 by Eric Ward

Every once in a while I read an article or blog post related to link building, and it’s so good I nearly wet my pants. Of course, I’m in my forties so it could be incontinence, but that’s a story for another post. There is a right way and a wrong way to go about […]

LinkWeek – Rules Of Linking Engagement As The Web Turns Twenty

March 17, 2009 by Eric Ward

Live now at SearchEngineLandLinkWeekRules Of Linking Engagement As The Web Turns TwentyExcerpt:Link building is a strange profession. Link building is not something you can get lazy about. Yes, it’s true I know more about link building today than I did in 1994. But…in some ways I know less about it now than I did then. […]

Social Media Links – Spam 2.0

January 16, 2009 by Eric Ward

I read a great post this morning at InventorSpot titled As the Algo Turns- 7 Predictions for Search Engine Marketing in 2009 Prediction #6 was this. Social Media will become a major brand and link-building device. While I agree, I also felt compelled to leave the below comment. But…those of us who are in the […]

Paid Links from .edu’s – Good, Bad or Ugly?

November 6, 2008 by Eric Ward

Paid Links from .edu’s – Good, Bad or Ugly? A reader recently asked… “What about paid links from the school newspapers. Can those hurt your rankings?” [Quick backgrounder – printed college newspapers sell advertising just like most newspapers do. The online version of those college newspapers also sell advertising, and since the online version of […]

Joe The Plumber and Link Building Best Practices

October 16, 2008 by Eric Ward

Right now, tens of thousands of Americans are searching for Joe The Plumber. You can thank John McCain for this, though I’m not sure Joe will in the long run. SEL is live with a post about the search impact. See Joe The Plumber, The Presidential Debates & Search. The sudden spike in searches for […]

Outlinking Best Practices – Rule 1

October 15, 2008 by Eric Ward

Some people hesitate to link back to a site that is of really high quality, out of worry that by adding a link they create a recip loop, which they think devalues that high value link in the process. I look at it another way. There are many reasons why you might link out to […]

LBBP – The Weekly Delete – Back with a Vengeance

August 14, 2008 by Eric Ward

After nearly a month away from the blog, I’m not necessarily back to where I want to be, but it’s time to be done with the pity party, kids gotta eat, mortgage(s)(s)(s) gotta get paid. First, thanks to you all for the many kind words, plus the excellent link building questions. I will answer them […]