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Linking Building Strategy Columns by Eric Ward

In this section of my site, I occasionally post new link building strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find those via this link: Link Building Strategies and Best Practices.



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SEO: The Movie – Eric Ward’s Full SEO Movie Rant Unedited

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A movie about SEO? Yes, there is in fact an SEO Movie. By now you’re likely aware that John Lincoln, CEO of Ignite Visibility, has written, produced, directed and narrated SEO: The Movie, which is available for viewing now at https://ignitevisibility.com/seo-movie/ The movie, told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, […]

edu Inbound Link Myths Still Confuse Marketers

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(updated May 23, 2017) One of the never-ending link building myths is the impact that inbound links originating from .edu domains can have on your search rankings. Lost in the discussion is that the quality of IBL’s from within the .edu domain varies significantly. [Note: If you like this post make sure to also check out […]

Backlink Research Best Practices

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(Originally published May 8, 2008, updated 12/2009 and 5/2017) My silence regarding 3rd party linking analysis tools has been mistaken by several people as meaning I don’t like them. Quite the contrary. I do like them, and I’ll post here what I’ve published on a few other blogs, almost verbatim. Over the years I have lost […]

Understanding Google’s Latest Assault On Unnatural Links

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Understanding Google’s Latest Assault On Unnatural Links By Eric Ward on August 13, 2013 (Updated 2/22/17, originally written for SearchEngineLand) Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us […]

Eric Ward’s Link Development Philosophy Explained in a 15 Second Video

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Eric Ward’s link development philosophy explained in 15 seconds (thanks to the awesome http://slide.ly/ this took less than 10 minutes to make). A few additional thoughts I may be in the minority since I’m happy Penguin is now baked in to Google’s algorithm. Time will tell, based on the law of unintended consequences. Some people say the new Penguin-baked-in algo […]

LinkMoses Private is Now Available

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The Link Building Best Practices blog is now LinkMoses Private. Why?  Because I’ve been giving my content away for free since 1994. The true experts in the fields of link building, content linking strategies, and SEO are few and far between.  Many are providing their expertise privately, behind paywalls  I have launched LinkMoses Private at a […]

Link Building Outreach – Outreach Strategies for Seeking Links and Publicity (90 minute video with Eric Ward)

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Link Building Outreach – Strategies for Seeking Links and Publicity (90 minute video with Eric Ward) Click below to watch Summary: Attracting and earning attention, mentions, and links to your content (or your clients) is a deceptively difficult, subtle and vital skill. Outreach is a key part of the process, but quantifying a “success metric” that […]